• a small company with exceptionally limited PR resources;
• a company with disproportionately big medical news developments;
• the inventor and developer of the world's first automatic wearable defibrillator-the LifeVest.™

LIFECOR's Target Audience

LIFECOR's target audience includes patients at risk for sudden cardiac arrest (SCA), physicians who treat SCA, health insurance providers, academia, and the medical media who cover developments in the field.

What LIFECOR Needed

As news of the LifeVest started to circulate, LIFECOR's Vice President of Marketing single-handedly answered all incoming requests for press releases, photos, and corporate background information.

Over time, product enhancements were made, more photos were taken, and FDA approval was granted. Calls for information began to increase, and so did the VP's stress level since she still had her primary marketing duties to attend to.

That's when MindChisel stepped in with a simple and affordable solution—ImmediaSee.

How LIFECOR Benefited from ImmediaSee

Since LIFECOR procured ImmediaSee in March, the VP has returned to her actual job—marketing management. On occasions when she gets a request for PR materials, she simply directs the person to the LIFECOR site.

From there, members of the media (and other industry info seekers) are linked directly to the Media Center, where all pertinent information and photos are there for the viewing—and downloading. No more faxing, emailing, or express shipping materials.

Now LIFECOR's news is available virtually as it happens, the media know to check back often for updates, and the VP is happy to be back full-time on the job she was hired to do.